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Shoppers hate traditional lead forms

A recent study commissioned by Redline shows car shoppers would rather lose a car they LOVE than submit a traditional lead form. I suspect this isn’t earth-shattering news to many people. We all know texting is the most popular form of communication, Texting is fast, easy, instant and best of all… 98% of text messages are opened!

We opted to not include chat as an option because that’s most commonly installed on dealership website, not 3rd party. Given we were asking the general public we wanted to have overarching options and we felt chat didn’t check that box. Also, chat is not a dedicated lead source. It can be a lead source, but that’s not it’s primary focus. Most dealership text message platforms also fall into this category, but TextUps allows lead submissions from four different areas, 3rd parts sites, dealership website, on the lot and from traditional advertising.

TextUps also provides more info from each lead; all from a simple 1-step lead submission process. TextUps Leads Include: – Customer Name – Customer Cell Phone Number – Mailing Address – Age Range – Gender – Vehicle of Interest – CRM Integration

If you aren’t allowing customers to text you then you’re losing sales.

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