About Us


Headquartered in Haddonfield New Jersey, Redline is a leader in Inventory Management, Lot Service Photography, Videography , Digital Marketing and Software Solutions for automotive dealers.


The Redline Advantage™ vision is a unique suite of marketing solutions and services helping the modern dealership engage, communicate with and sell to modern, tech-savvy car shoppers.


Redline team members embrace the customer-first mentality. That’s the driving force behind Redline’s lifetime ~98% customer retention rate.

It’s Nice To Be Recognized.

Over the years we’ve been fortunate to be recognized by some really great organizations.

Marc Rubino

CEO / Founder

Marc has been recognized by Philadelphia magazine for his myriad entrepreneurial endeavors including “Coolest Startups” and “Best of Philly.” He was also honored with “40 Under 40” by Philadelphia Business Journal, “40 Under 40” by South Jersey Business.

Ryan Matejka

COO / Partner

Ryan Matejka is chief operating officer and partner for Redline Automotive Merchandising. In this role, Ryan is responsible for overseeing the company’s strategy, human resources and finance functions.

Rich Robinson

Rich Robinson


Prior to joining Redline, Rich co-founded and served fourteen years as Chief Technology Officer for Dealer Fusion – a similar digital automotive merchandising solutions provider (and an Inc. 5000 company in 2007).

Taylor Nelson

Vice President

Prior to joining Redline, Taylor successfully led the day-to-day Operations, Corporate Strategy, Training and Sales teams for NetLook, Inc., a national automotive lot service and technology provider with operations primarily in the Southeast, Midwest and Southwestern United States.

The Redline Team

From one founder to a triple-digit team

We’re endlessly proud of the friendly and fanatical teamed we’ve formed here at Redline.
Our team of Automotive Industry specialists in support, dealer operations and technology continues to grow
and evolve, and we’ve only gotten bigger and better!

Redline ownership has selected the below charities as a reflection of Redline
philosophy of giving. We have been very fortunate and takes great pride in monthly donations to the below organizations.

Founded in 1974 in Philadelphia the Ronald McDonald House Charities is an American independent nonprofit organization whose stated mission is to create, find, and support programs that directly improve the health and well-being of children.

The American Cancer Society is a nationwide voluntary health organization dedicated to eliminating cancer.

March of Dimes is a United States nonprofit organization that works to improve the health of mothers and babies by preventing birth defects, premature birth and infant mortality.

More than 3 million people per year are diagnosed with Alzheimer’s. The AFA assists with education, screening and counseling for those effecticted and their loved ones.

The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family’s ability to pay.

For over 50 years, WWF has been protecting the future of nature. Conserving the world’s most important forests. Safeguarding healthy oceans and marine livelihoods. Securing fresh water for people and nature. Protecting the world’s most important wildlife species. Double net food availability. Create climate-resilient and zero-carbon world, powered by renewable energy.

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