Will your customers will be able to tell the difference?
The WHITE car was shot in a parking lot with natural lighting and professional editing, for about the cost of a cup of coffee.
The BLUE car was shot in a $45,000+ photo booth, occupying VALUABLE (roughly 40×40 ft.) real-estate inside a dealership. Booths also require regular cleaning, regular maintenance and have a limited life-span.
Branding and photo consistency are EXTREMELY important for highly-effective digital merchandising, BUT photo booths are not a cost-effective option for MOST dealerships.
Know your digital merchandising options BEFORE making a five-figure investment.
Above is a great example of Redline’s consultative approach and adaptability. The best solution was BOTH a photo booth (for the main auto mall) AND digital backgrounds (for numerous stand-alone stores).